Last updated: September 24, 2026
Paramount Brands (“we”, “us”, “our”), operating the website sootboot.com (“Site”), is committed to protecting your privacy. This Privacy Policy explains what personal data we collect, how we use it, who we share it with, and the choices and rights available to you, in accordance with the Digital Personal Data Protection Act, 2023 and applicable Indian law.
1. Information We Collect
Account & Registration Data: When you create an account, we collect your salutation, name, sex and age (optional), address details, mobile number, email address, and login credentials.
Order & Transaction Data: When you place an order, we collect billing and shipping addresses, items purchased, order value, and payment status. We do not store your card, UPI, or net-banking credentials — these are collected and processed directly by our payment partners (Razorpay, Paytm, PhonePe), each of which is independently RBI-regulated and PCI-DSS compliant.
Communications Data: If you contact us, subscribe to our newsletter, or opt in to WhatsApp/SMS updates, we collect the details you provide (email address, phone number, and the content of your messages).
Usage & Cookie Data: We automatically collect standard technical data such as IP address, browser type, device information, pages visited, and referring URLs, primarily through cookies and similar technologies (see Section 4).
Reviews & Uploaded Content: If you submit a product review, we collect the review text, star rating, and any photo you choose to upload.
2. How We Use Your Information
- To process, fulfil, and deliver your orders
- To create and manage your account
- To communicate with you about orders, shipping updates, and customer support
- To send marketing communications, offers, and newsletters (only where you have opted in; you may unsubscribe at any time)
- To improve our website, products, and services
- To detect and prevent fraud, abuse, and security incidents
- To comply with legal and tax obligations
3. Who We Share Your Information With
We share personal data only where necessary, with the following categories of recipients:
- Payment gateways — Razorpay, Paytm, and PhonePe, to process your payment securely
- Logistics & delivery partners — Shiprocket and its network of courier partners, to deliver your order and provide tracking updates
- Marketing & advertising platforms — Meta (Facebook/Instagram) and Google, where you have interacted with our ads or where legally permitted, for the purpose of showing you relevant product advertising
- Communication service providers — email, SMS, and WhatsApp Business API providers, to deliver transactional and (where opted-in) marketing messages
- Legal & regulatory authorities — where required by law, court order, or to protect our legal rights
We do not sell your personal data to third parties.
4. Cookies & Tracking Technologies
We use cookies and similar technologies to keep you logged in, remember items in your cart, understand how visitors use our Site, and personalise content and ads. You can control cookies through your browser settings; disabling cookies may affect some Site functionality, such as staying logged in or maintaining your cart.
5. Data Security
We use industry-standard technical and organisational measures, including SSL encryption for data in transit, to protect your personal data against unauthorised access, alteration, disclosure, or destruction. No method of transmission or storage is 100% secure, and we cannot guarantee absolute security.
6. Data Retention
We retain your personal data for as long as your account is active, or as needed to provide you services, comply with our legal obligations (such as tax and accounting requirements), resolve disputes, and enforce our agreements.
7. Your Rights
Subject to applicable law, you have the right to:
- Access the personal data we hold about you
- Correct inaccurate or incomplete data
- Request deletion of your personal data, subject to our legal retention obligations
- Withdraw consent for marketing communications at any time
- Lodge a grievance with our Grievance Officer (see Section 10)
8. Children’s Privacy
Our Site is not directed at children under 18. We do not knowingly collect personal data from minors. If you believe a minor has provided us personal data, please contact us and we will take steps to delete it.
9. Changes to This Policy
We may update this Privacy Policy from time to time. The “Last updated” date at the top of this page reflects the most recent revision. Continued use of the Site after changes constitutes acceptance of the revised policy.
10. Grievance Officer & Contact Us
In accordance with applicable Indian law, the contact details of our Grievance Officer are:
Vikram G
Paramount Brands
Plot No. 128/129, DF Palace, Near Jiwanwadi, 1st Floor, Nagpur, Maharashtra 440002
Email: support@sootboot.com
Phone: +91 8006994477
For any other questions about this Privacy Policy or our data practices, please reach us at hello@sootboot.com.
11. Governing Law
This Privacy Policy is governed by the laws of India. Any disputes arising under this policy shall be subject to the exclusive jurisdiction of the courts at Nagpur, Maharashtra.